The Bottle is consumed. The Label lives on.
About Us
Print Art by Post-Age began with a poster.
More than 30 years ago, founder Victor created his very first wine poster, The Great Wines of Australia a carefully curated piece built through handwritten letters, winery permissions, and countless hours collecting labels by post long before the digital world made things instant. What started as a passion project became a reflection of Australia’s wine culture, craftsmanship, and storytelling.
Years later, while visiting London, Victor unexpectedly came across that same poster hanging in a wine cellar. Seeing it again reignited something that had never truly disappeared, a passion for preserving the beauty, history, and identity of Australia’s iconic wine regions through print.
That moment became the beginning of Print Art by Post-Age.
Today, Print Art by Post-Age creates exclusive vintage-inspired winery posters that celebrate Australia’s most recognised wine regions and estates. Each collection is carefully developed with the permission and collaboration of wineries, making every piece more than just wall art. It is a tribute to the stories, landscapes, and heritage behind every bottle.
What makes Print Art by Post-Age different is its authenticity and attention to detail. These are not generic wine prints. Victor works directly with wineries, estate owners, and brand managers to obtain permissions and accurately represent the wineries featured within each regional collection. Every poster is carefully curated to celebrate the unique character, history, and contribution of the wineries that help define Australia's renowned wine regions.
With a background in tin box packaging and merchandising, Victor’s passion naturally expanded beyond print into presentation and gifting. This led to the launch of Cellar Craft Packaging, a complementary venture focused on premium wine packaging and presentation solutions.
Together, the two brands share a common purpose, celebrating wine culture through thoughtful design, storytelling, and craftsmanship.
At Print Art by Post-Age, every poster is designed to feel timeless, whether displayed in a cellar, home, restaurant, or gifted to someone who simply loves wine, travel, and Australian heritage.
Where It Started
The Original 1997 Poster
First released in 1997, The Great Wines of Australia brought together a remarkable collection of wine labels from many of the country's most respected wineries. More than a decorative print, it served as a visual record of Australian wine at a pivotal moment in its history, capturing the brands, regions, and identities that helped establish Australia’s reputation on the world stage.
Today, the poster stands as both a collector's piece and a snapshot in time. Many of the featured labels have since evolved, making the original artwork a unique archive of Australian wine heritage. Its enduring appeal continues to inspire the work of Print Art by Post-Age, preserving the stories of Australia's wine regions through thoughtful design and exceptional print craftsmanship.
More than a poster, each piece is a curated collection of wineries, stories, and wine heritage designed for those who truly appreciate the culture behind the bottle.
Collector-Quality Printing
Collector Edition Presentation
Inspired by traditional winery label production, combining tactile surfaces with premium print layering.
Gold Foil Detailing
Elegant gold foil accents add depth, texture, and a refined premium finish to selected artwork details.
Embossed Elements
Subtle embossed finishes create a tactile, dimensional feel that elevates the print beyond standard posters.
Premium Textured Art Paper
Printed on heavyweight textured stock selected to enhance the artwork’s depth, warmth, and collector appeal.
Acknowledgment
The Print Art by Post-Age series exists thanks to the trust and generosity of Australia’s wineries. We are deeply grateful to every winery that has placed their faith in us, granting permission to feature their labels and share their stories through art.
Each poster is made possible by that trust relationship built on respect, authenticity, and a shared appreciation for the craftsmanship that defines Australian wine.
Victor KC Than-Aye
Founder & CEO, Print Art by Post-Age
Shipping & Delivery
Every order is carefully prepared to ensure it arrives in perfect condition:
Unframed posters: Rolled in protective tubes. Framed posters: Securely boxed and insured. Shipping: Available Australia-wide and Internationally.
Delivered ready to display, gift, and enjoy.
Framing & Presentation
Each poster is available ready-to-hang, offered in your choice of:
Classic Black Wooden Frame: timeless and elegant. Warm Brown Wooden Frame: natural and refined. Both options are available in two distinct frame profiles, allowing you to select the style that best suits your space.
All framed pieces are fitted with high-quality Perspex glazing, chosen for its clarity and durability, ensuring safe shipping and long-term display.